1. Do not use more than three colours.
2. Do not use more than two fonts.
3. Type must be easy enough for your grandma to read.
4. Each element of the logo needs to be aligned. Left, centre, right, top, or bottom.
5. If the logo contains an icon or symbol, as well as text, place each so that they complement one another.
6. Get rid of everything that is not absolutely necessary.
7. Avoid intricate details.
8. Keep the design simple.
9. The logo must be easy to describe.
10. Know who is going to be looking at the logo before you think of ideas for it.
11. If the brand name is memorable, the brand name should be the logo.
12. The logo must be recognizable.
13. Create a unique shape or layout for the logo.
14. Invoke feelings of being bold and confident, never dull and weak.
15. Use sharp lines for sharp businesses, smooth lines for smooth businesses.
16. The logo must have some connection to what it is representing.
17. The logo should look solid, with no trailing elements.
18. Even large companies need small logos.
19. Do not use any “swoosh” or “globe” symbols.
20. The logo should not be distracting.
21. The logo should be balanced visually.
22. Consider the different places and ways that the logo will be presented.
23. The logo must look consistent across multiple platforms.
24. The logo should look good in black and white.
25. Make sure that the logo is recognizable when mirrored.
26. Make sure that the logo is recognizable when resized.
27. Fit the logo into a square layout if possible, avoid obscure layouts.
28. Avoid recent logo design trends. Instead, make the logo look timeless.
29. Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).
30. Confirm that the logo looks appealing to more than just three individuals.
31. Completely ignore what your parents and/or spouse think about the design.
32. Realize that you will not create a perfect logo.
33. The logo must not break any of the above rules
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